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Advertising

What “grinds my gears” at UAE cinemas!

You all know by now how much I love the film industry! I'm a movie addict. While posting a while back, I found this guy - who literally shares my same exact thoughts. Experience at the cinemas in the UAE can be annoying, no matter how hard…

Samsung wants you to #DoWhatYouCant

Leo Burnett Chicago took Samsung’s guiding philosophy, "We make what can't be made. So you can do what can't be done" — a simple set of words that strives to define the brand’s innovation— to give flight to the flightless in “The Ostrich.”…

Nike Women speaks Saudi females

This new ad comes at a time when Arabic females competing in sport is become more and more prominent. It's rare for a global brand to create a campaign such as this one, just about women in the Middle East and done in Arabic. I'm glad…

Ramadan for Noobies: What is it?

So, I've put together this advertising/marketing guidebook for those who just moved to the Middle East, or aren't Muslim and can't find a clear understanding of what Ramadan for Arabia is. Think of it as a month-long Super Bowl. Enjoy…

Samsung Galaxy A #IamLikeThis

UNFOLLOW THE HERD. TRENDS ARE MADE BY MISTAKES. CURIOSITY KILLED THE CAT BUT YOU STILL HAVE 8 LIVES. YOU ARE NOT INVITED. YOU MAKE AN ENTRANCE. COME AS YOU ARE. SAMSUNG GALAXY A #IamLikeThis We did it, finally and for the first time a…

#Designers be like quote

Asking a graphic designer for a logo as a favour, is like begging in the streets for money. Pay the designers cheap farts. Disrespecting anyone who asks for a “favour” or sharing one from now on.