Eargasm 1: 5 Sounds from within my headset

So, I decided to force myself to blog again and this time, share 5 tunes every week that you might have no heard or known of with a little bio/why I like each of them in no particular order. 1: Tootard - Habeitek TootArd (Arabic for…

6 phone charging myths explained

Charging your phone should be easy — just plug it in and forget about it. Unfortunately, there's a lot of bad advice out there that is actually doing more harm than good. Let's debunk it, shall well? First, a note about exploding phones:…

What “grinds my gears” at UAE cinemas!

You all know by now how much I love the film industry! I'm a movie addict. While posting a while back, I found this guy - who literally shares my same exact thoughts. Experience at the cinemas in the UAE can be annoying, no matter how hard…

Samsung wants you to #DoWhatYouCant

Leo Burnett Chicago took Samsung’s guiding philosophy, "We make what can't be made. So you can do what can't be done" — a simple set of words that strives to define the brand’s innovation— to give flight to the flightless in “The Ostrich.”…

Movie Review: Life ★★★✩✩

Life is a sci-fi horror in which the crew of a Space Station get attacked by an alien life form. If you think this premise sounds familiar, it’s because it does. We’ve all seen this movie before back when it was called Alien and directed by…

Movie Review: Logan ★★★★✩

THIS REVIEW IS SPOILER-FREE Logan is nothing like the previous instalments of the Wolverine franchise produced by 20th Century Fox.  Even with high expectations for this film-knowing that it’s the last of the series, still, I was in awe.…

Meet Generation C

Here's why Millennials are already old news and it's time to focus on a new generation. We are all guilty of using that word, clients mention it in every brief, we do in every brief, It has become disgustingly overused. As a creative…

Nike Women speaks Saudi females

This new ad comes at a time when Arabic females competing in sport is become more and more prominent. It's rare for a global brand to create a campaign such as this one, just about women in the Middle East and done in Arabic. I'm glad…