Sarahah means “honesty” in Arabic.
Every now and again, an application comes out of nowhere and gets everyone talking. Sarahah is an anonymous messaging app on iOS and Android. Sarahah allows users to leave anonymous messages on other users’ profiles. Once a user registers for an account, they can share their profile link with friends (or post it publicly), and anyone with this link can share messages to their profile. The app doesn’t allow users to reply to messages, nor can they see who a message is from, unless the sender includes their name in the message. Users also have the option to only receive messages from other registered users.
Sarahah replicated the features of ask.fm (that existed years ago) but after its failure to keep the momentum and have active users, the website makers decided to make it a mobile app after finding out that mobile > desktop in this digital age, then the marketing managers of Sarahah decided to spend a few dollars targeting fans of social media networks like tumblr and the likes of it then added a few nice features like the one where you can export comments as JPEGs to post on your social networks or share via messaging apps, then due to the curiosity of every single one of us in this world, the app boomed in downloads/usage.
Try it out, ask me: moeys.sarahah.com
Also, here are some stats from Google Play store until today (link)
App installs: 5 million – 10 million installs / Active users estimated at: 4 million / Genuine Reviews: 22k / Expected more users as well as its on App store & native website.
Sarahah’s iTunes description says the app will help users discover their “strengths and areas for improvement by receiving honest feedback from [their] employees and [their] friends in a private manner.”
Sarahah was released on iOS and Android in June, and it blew up in popularity, due to the ability for users to share their profile links in Snapchat snaps. Sarahah is currently the No. 1 free iPhone app on iTunes.
While Sarahah is definitely successful (at least for now), anonymous environments give free rein to cyberbullying. Sarahah is also apparently a victim of this phenomenon, a series of App Store reviews warning parents and users not to download the app because of bullying.
That being said, users interested in trying Sarahah can download the app for free on the iTunes App Store and Google Play.